Peugeot launches a really cool social campaign to promote their new Peugeot 107 city car. New Peugeot Reading dealer, City Peugeot said that they had enjoyed putting videos together that they went on to share with friends across multiple social media channels.
On YouTube there are four separate scenarios that you can get involved with named: Fun, Glam, Share and VIP. People can visit the YouTube channel and build personalities for themselves or for their friends. Within the videos your name will appear and so will the photo you have uploaded.
VIP takes the user around a secret party inside a Peugeot 107. Inside is a stairway to an underground club where people are enjoying enjoying dancing to music. Glam (depending on sex) takes you into a photo shoot scenario. Fun enters you into a sporting challenge on top of a skyscraper. Lastly Share tells a story of a friend in desperate need of a lift to come meet you.
Peugeot has integrated the campaign with YouTube, Facebook, Twitter and email so that the video can be easily shared. The campaign is aimed at young drivers and draws on sporting activities, friendship, seduction and music.
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