I have recently seen an article suggesting that it will soon be possible to purchase a car online through automotive websites. Going to a dealership and haggling with the dealer could be a thing of the past.
A car dealer web management company highlights that many of use the internet for reviews, price comparison so why not purchase. We are growing even more confident when it comes to buying high valued goods on the internet so it will be interesting to see if this takes off.
This innovation does not prove popular with most dealers. I think that creating options for the buyer can only prove advantageous to the dealer. Having a greater number of channels to persuade consumers could help lead the ever changing economy. With spending habits changing this could be the redesign the industry is looking for.
It will be interesting to see if the risk to innovate pays of for the dealers willing to try.
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