Next Stop Broadway for the Audi A7

Audi definitely pulled out the stops to promote their new Audi A7 this year in New York. They used an impressively large, 15sq ft billboard to run adverts in Times Square, New York City.

The campaign ran during the 2011 New York Auto Show to generate more interest around the launch of the new model. Every hour, twenty one minute ads about the new A7 ran capturing a wide audience of commuters and tourists that pass through there on a daily basis.

Thousands of city goers will have been faced with the giant billboard. Audi have made a bold statement to portray the dramatic design of the new A7, coupled with the tagline ‘A boldly designed car deserves a boldly designed world’. Would be nice if they did something like that in Piccadily Circus.

Not sure that the new A7 will be in my price range but has made me think about needing an Audi. I think I will pop down to my local new and used Audi dealer to see what I can get my hands on. They have a few new and used Audi Lancashire dealerships but Preston is closest to me.