Alfa Romeo UK has developed a new version of their ‘Feel’ magazine into a free iPad app which is available from the iTunes app store. It’s formal name is Alfa Romeo: The Official UK Magazine, just in case you wanted to go and download it.
The new app is interactive and showcases models like the Alfa MiTo and Alfa Giulietta through high definition videos and animations. Videos include test drives with sound effects to let you listen to its zoom appeal.
All models are displayed with 360-degree spinning images in landscape and portrait modes. Other information includes equipment lists, interior image gallery, paint colours and wheel options available for each Alfa Romeo model.
Found a little quote from the guy that would know best:
Damien Dally, head of brand for Alfa Romeo UK, says: "The new Alfa magazine iPad app is highly creative and interactive and is a key part of our integrated editorial content strategy.
"Our cars always feature the latest technologies, so to produce an app was a logical progression for our quarterly magazine, which is in its fifth year of publication. It now means our customers can catch up on the latest Alfa Romeo news and stories wherever they may be."
Lipscomb an Alfa Romeo Kent dealer are on hand to show you the app in more detail, or pop down to their dealership to physically see the Alfa Romeo MiTo in Kent among the entire range of models available.
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