Aston Martin is Named the UK's Coolest Brand

Aston Martin has been voted the UK’s coolest brand in this year’s Superbrands survey. This is the second year running that Aston Martin has claimed this title and the fifth time they have claimed it in six years. Even Apple came second.

It is no surprise that Aston Martin has been named the UK’s coolest brand considering their close connection with 007. Aston Martin super cars have appeared in James Bond films and their success with motorsport across the years which may have helped develop their ‘cool’ status.

When you take a look at something like the Aston Martin DB9 it is clear to see that their models exude cool style and class. Aston Martin is a brand that people look to aspire to and look to associate themselves with such a luxurious brand.

Stephen Cheliotis, chairman of the CoolBrands Expert Council, describes Aston Martin as “Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool.”

Superbrand was founded in 1995 in London. The conduct independent research and collected around 2,000 votes from consumers, marketing experts and various business people across the UK.