It is important for dealers to understand how to use automotive social media effectively and to their advantage. MotorTrader held an event in Surrey on the 2nd of June to help dealers to understand how to make the most of modern marketing strategies that use social media.
Google, Ford Retail and GForces web management UK were among many speakers that spoke about being social with car buyers. It was an insightful conference for those dealers that are looking to move their marketing efforts forward.
Representatives from the like of Google and GForces reminded dealers of how this platform can aid SEO marketing and establish a relationship with their customers. When used properly speakers were confident that Facebook, Twitter, YouTube etc would benefit dealerships by developing awareness and maintain loyal customers by being honest within their community.
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